Privacy Policy

Last Updated: April 5, 2025

1. Information We Collect

1.1 Personal Information You Provide to Us

When you use our Services, we may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and billing/shipping address
• Account Information: Username, password, and account preferences
• Transaction Information: Purchase history, payment details, and other information related to your transactions
• Communications: Information you provide when you contact our customer service team or otherwise communicate with us
• Preferences: Your book preferences, wishlist items, and other information you choose to provide

1.2 Information We Collect Automatically

When you visit our Site, we automatically collect certain information about your device and your interaction with our Site:

• Usage Information: Pages you visit, time spent on the Site, referring/exit pages, date/time stamps, and similar information
• Device Information: IP address, browser type, operating system, device information, and internet service provider
• Location Information: Approximate location based on IP address
• Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies (see our Cookie Policy section below)

2. How We Use Your Information

We use your personal information for the following purposes:

• Process and fulfill your orders and maintain your account
• Provide customer support and respond to your inquiries
• Send transactional messages and order confirmations
• Send marketing communications (with your consent where required by law)
• Improve and optimize our Site and Services
• Detect, prevent, and address technical issues, security incidents, and fraudulent activity
• Comply with legal obligations and enforce our terms and policies
• Personalize your experience and provide recommendations

3. Third-Party Services and Tools

We use several third-party services to operate our business and provide our Services:

3.1 Analytics and Business Tools

• Google Analytics: We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. Learn more about Google Analytics' privacy practices.
• Microsoft Clarity: We use Microsoft Clarity to obtain insights into how users interact with our website through features like session recordings and heatmaps. Learn more about Microsoft Clarity's privacy practices.

3.2 E-commerce and Payment Processing

• Dukaan: We use Dukaan as our e-commerce platform to facilitate the sale of our products. Learn more about Dukaan's privacy practices.
• RazorPay: We use RazorPay to process payments on our Site. Learn more about RazorPay's privacy practices.
• DukaanPay: We also use DukaanPay for payment processing. Learn more about DukaanPay's privacy practices.

Each of these third-party services may collect, use, and share your personal information in accordance with their respective privacy policies.

4. Cookie Policy

Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. We use cookies and similar technologies for the following purposes:

• Remembering your preferences and settings
• Keeping you logged in to your account
• Understanding how you use our Site
• Analyzing trends and traffic patterns
• Marketing and advertising purposes

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect your experience on the Site and limit certain features.

5. Data Sharing and Disclosure

We may share your personal information in the following circumstances:

• Service Providers: We share information with third-party service providers who help us operate our business, such as payment processors, shipping companies, and customer service providers.
• Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Protection of Rights: We may disclose your information to protect our rights, privacy, safety, or property, and that of our customers or others.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, accidental loss, alteration, or destruction. However, no security system is impenetrable, and we cannot guarantee the security of our systems 100%.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining the specific retention period, we take into account various criteria, such as the type of service provided, the nature and length of our relationship with you, and mandatory retention periods provided by law and the statute of limitations.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access and receive a copy of your personal information
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to certain processing of your personal information
• Withdraw consent (where processing is based on consent)
• Data portability (in certain circumstances)

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

9. Children's Privacy

Our Services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If you believe that we have inadvertently collected personal information from a child under 18, please contact us so that we can delete this information.

10. International Data Transfers

We are based in New Delhi, India, and the information we collect is governed by Indian law. If you are accessing our Services from outside India, please be aware that your information may be transferred to, stored, and processed in India where our/Dukaan servers are located.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

This Privacy Policy was last updated on April 5, 2025.